While working for Nike Swim, I was able to work on three main projects. In order to set the context of size of project, impact and innovation I normally use the analogy Step, Stretch and Leap.
The STEP was to improve an existing platform by looking at innovating materials for a particular component. The STRETCH was to take an existing platform, make it better by using new materials and technology across the product. The LEAP was an entirely new market, a new type of mask goggle, a new technology for Nike.
Swim Mask (Leap Project)
Brief and Inspiration – Lifestyle glasses, current competitors and architectural elements
Concepts – definitive bookends to design from, a process of refinement.