story + work

Classically Trained.

Classically trained as a product designer in the U.K. with the study of aesthetics and manufacture, I worked to hone the craft in various corporations and agencies. I designed within teams to take concepts through manufacture and to market to produce winning products. Additional experience in business and marketing enables me to step back and connect to the bigger picture. I think about design in a strategic manner that works for the longterm of a business.

Material Craft.

Design for manufacture was an important part of a British education and essential in the real world. Often British designers were mistaken as engineers, but it’s critical to understand engineering to design appropriately. I have experience designing with many materials including steel, wood, many types of plastics and fabrics. Along with the materials I also understand real world production techniques including the manufacturing and construction associated with each to enable faster, better designs. Of more recent years I have improved my knowledge with fabric design and design projects around this area.

Human Curiosity.

Designers are naturally curious, its part of the driver to craft something new. If I step back I am curious about who and how a product is used to provide better insight for the design. In my experience, consumers are critical to the design process. Users cannot tell you exactly what to bring to life or how to design it, but with a little coercing they can help you understand how to be better and allow things to really succeed. By taking consumer inputs and understanding market data that already exists we can create valuable innovations that people desire and find high value in.

Understanding Consumers & Market

Creating to conquer.

Even with todays digital design tools, I am a believer that physical prototyping augments digital. This allows us to learn quickly and identify issues that we would not have found in software alone. Entrepreneurs call this process of redefinition “pivoting” when they find a critical point and need to adjust the business plan. I like creating soft and hard prototypes using flexible processes to get to the crux of those issues and make good design decisions. Paper mockups, foam, sewing machines to 3d prints are the tools of the trade that can help communicate as well as learn and develop. I have a large base of knowledge regarding design for manufacture.

Making Prototypes & Samples

Overal, my design and development process is iterative and starts with research and ideation (sketching). Sketching is often the jumping off point. Its fast fluid and a great form of communication between clients, teams and designers. Ideas can be sketched or plans or flowcharts can be visually described and all can be discussed and critiqued to get to developable ideas.

Tie it all together – Branding, Design & Business

Part of my advantage is due to my exposure and experience in product development, business and brand. A business degree taught me a lot about theoretical business and the real world taught me about the real business :).  I use this wisely so I am often at the intersection of design and brand story telling to create items which people really crave, told with meaningful stories.

Telling brand stories:

Understand the system and creation of print catalogs, dealer collateral, industry adverts and product packaging

Design for digital and web

Thanks for reading this somewhat small magazine spread of a story 🙂 The above samples are small part of my work. If you are interested in working with me, I would love to show you more of what I have created and talk through projects. Please contact me on the link below.

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